Stop smoking! Yeah.. like that’s something new. There have been times times when smoking a cigarette was trendy and popular, but as the years went by more and more negative side effects came up to the surface.
There are lots of campaigns that are being run just for one cause: To convince people to quit smoking. Most of them are just boring textual ads that nobody is paying attention to and they don’t have much effect on people. Designers needed to create something with a little more punch, something that would break it’s way to much wider audience. This is what they came up with.