Art of window retail designs is so under-explored area. Very few of us will notice retail window background and give it importance. But, there are people who are incredible artists in this area. Usually those artists work for big fashion companies, and they represent brand, and we think, that those clothes in shops is only what matters. But if you look more carefully , you’ll see whole another world of creativity and imagination. And I can tell you, I was astonished when I saw how powerful and awesome retail windows can look. Some of those installations deserve our attention and admiration!